Effective communication is a precise art. Whether you're presenting your company's quarterly results to inquisitive shareholders at a meeting, or introducing your latest eagerly anticipated product release, explaining a radical new business strategy to your co-workers or negotiating the finer details of an important deal can be a big deal. Whether you're physically present or online over a video conference app, you need to be in full control of some key skills such as listening, persuasion or storytelling. Only when communicators learn to master these skills can they truly get their message across successfully and achieve their goals.
Any marketer and creative will agree that the world is increasingly turning to visual content in search of the instant impact that only images and videos can provide. This is, of course, a natural consequence of the fact that more people than ever access social media through their mobile devices, turning images and videos into vital assets, as all kind of brands scramble to stand out from the rest of their competitors. This effect, as we all know, will only accelerate with the advent of 5G technology, naturally driving the growth for on the go visual content even further, putting even more pressure on creators to satisfy the need for visual assets.
If you're in marketing, you've probably struggled at some point with members of the team who don't understand how important it is to project a common brand identity and design language every step of the way.
If you're not in marketing, you've probably wondered why those creatives get so uptight all the time, just because you like to get creative with your logo proportions and choose your own presentation images every now and then.
If you belong to the first category, you should probably keep reading. If not, why not forward this to your marketing manager. You'll thank us for it later.
Online presentations are the new norm now that more people are working from home. For many of us, moving from in-person presentations to online presentations may bring a new set of challenges to overcome.
Recently, we've talked about the several advantages a stock image subscription model offers companies and individual alike, both in terms of financial savings and convenience, as well as 'staying on the safe side' of legal matters.
In this post, we want to delve a little deeper into greater detail into the ins and outs of image licenses and copyright law, as it can be all too easy to get tangled up in a lengthy and potentially costly legal infringement. Unfortunately for some organizations, they've had to learn all this the hard way.
Have you ever witnessed a crime scene? A brand crime that is.
It's easy to find plenty of examples of bad branding over the years. What's surprising is that some of the most successful brands in the world continue to clumsily get involved in some high profile 'kerfuffle' with surprising frequency–the impact of which can have long-lasting consequences on the products or the entire company and employees.
Unless you've been living under a rock for the last 10 years, my guess is you've gotten rid of your VHS collection in favor of HBO, Hulu, Netflix or Disney+. Or perhaps all four. If so, you're probably saving some serious time and money on your entertainment, not to mention the convenience of being able to stream what you want, when you want it.
How many times have you sat through surprisingly poorly designed PowerPoint presentations from top organizations that were boring, cluttered, and distracting? Yes, that's right, probably way too many. Even though we all loathe a boring presentation, when the time comes to creating one ourselves, can we do it any better than the average PowerPoint user?
Is there anything more frustrating than creating a quality marketing piece, only to see it end up buried in a folder somewhere where nobody can use it?
Don't worry, you're not alone. Over the last couple of months we've been approached by many companies experiencing the same thing. Needless to say, we're more than happy to help you iron out these challenges.
In this day and age, you'd be surprised how many companies still have little or no control over the stock images used by their various employees, failing to coordinate purchasing and consolidate their assets. Others are sceptical about the need to pay for images in the first place. "Easy for companies with big budgets," you say?