We need to talk about storytelling. Why? Because people have been telling stories since the dawn of time, and according to research, it's still by far the best method there is for making a message stick. It probably won’t surprise you that our brains are wired to absorb narratives better than bullets lists and long informative texts.
So, wherever possible, try to find ways to include stories that illustrate your points. And when you can’t tell a story, you can still use story structure to help make your presentation more compelling. We'll show you how.