Pickit Blog

The wait is over, our integration with Getty Images is here!

Pickit is excited to announce the new partnership with the people behind the Getty platform. Our goal has always been to help organizations like yours achieve the best results by saving time and ensuring a consistent brand identity across all your communications. Committed to this promise, we continually strive to advance our tool to make your life as a marketer, brand manager, communicator or sales rep ever easier–both on the Pickit platform and beyond. 

Effective communication is a precise art. Whether you're presenting your company's quarterly results to inquisitive shareholders at a meeting, or introducing your latest eagerly anticipated product release, explaining a radical new business strategy to your co-workers or negotiating the finer details of an important deal can be a big deal. Whether you're physically present or online over a video conference app, you need to be in full control of some key skills such as listening, persuasion or storytelling. Only when communicators learn to master these skills can they truly get their message across successfully and achieve their goals.

Any marketer and creative will agree that the world is increasingly turning to visual content in search of the instant impact that only images and videos can provide. This is, of course, a natural consequence of the fact that more people than ever access social media through their mobile devices, turning images and videos into vital assets, as all kind of brands scramble to stand out from the rest of their competitors. This effect, as we all know, will only accelerate with the advent of 5G technology, naturally driving the growth for on the go visual content even further, putting even more pressure on creators to satisfy the need for visual assets. 

The world’s simplest digital asset management system just got even simpler. Not to mention a whole lot better! At Pickit, our goal has always been to help organizations like yours achieve the best results by saving time and ensuring a consistent brand identity across all communication. Committed to this promise, we continually strive to advance our tool to make your life as a marketer, brand manager, communicator or sales rep even easier. And while the Light DAM system provided with our Pickit Business license is sufficient for some, we're seeing increased demand from our users for a more comprehensive Microsoft-friendly DAM platform. So, we've been working on our most significant release to date.

Say hello to the all-new Pickit Enterprise! 

37 years after it's invention, Microsoft Word is still the go-to for most text-based documentation in the majority of businesses and organizations. This year alone, billions of Word docs will be written and circulated by ordinary (no offense!) office workers like you and me. That said, despite decades of practice and an increasingly image-savvy user base–thanks smartphones!–so many of us still struggle to put together a killer doc that harnesses the right visuals, fonts and design practices to enhance our work and help get our message across.

In this post, we'll walk you through some common mistakes to avoid and a few simple ways you can turn your newsletters, meeting notes, memos and more into something people really understand and remember–and want to read in the first place. 

If you're in marketing, you've probably struggled at some point with members of the team who don't understand how important it is to project a common brand identity and design language every step of the way.

If you're not in marketing, you've probably wondered why those creatives get so uptight all the time, just because you like to get creative with your logo proportions and choose your own presentation images every now and then. 

If you belong to the first category, you should probably keep reading. If not, why not forward this to your marketing manager. You'll thank us for it later. 

Online presentations are the new norm now that more people are working from home. For many of us, moving from in-person presentations to online presentations may bring a new set of challenges to overcome.

If you've ever worked in a Marketing department, you've probably been part of plenty of projects that never saw the light of day. Un(der)used design projects, photo shoots and ad campaigns are all part of the territory, and most of us are familiar with endless ideation and brainstorming sessions that never lead to anything. Not to mention that 67-page brand bible that took three months to write but was never read by a single colleague. Except perhaps a reluctant proofreader. 

Recently, we've talked about the several advantages a stock image subscription model offers companies and individual alike, both in terms of financial savings and convenience, as well as 'staying on the safe side' of legal matters.

In this post, we want to delve a little deeper into greater detail into the ins and outs of image licenses and copyright law, as it can be all too easy to get tangled up in a lengthy and potentially costly legal infringement. Unfortunately for some organizations, they've had to learn all this the hard way.

A good presentation can mean the difference between winning the pitch or losing the deal. Between securing the budget you need for next year or dealing with cutbacks. Between educating, informing and inspiring people or putting them to sleep. 

In other words, the humble PowerPoint presentation is not to be taken lightly. With enough practice and the right tools, a simple 10-slide deck can create life-changing moments for you, your business and your audience. However, it's surprisingly common in this day and age to still be seriously underwhelmed by most presentations–even those created by extremely smart people working at very successful organisations.

In this practical post, we cover the 5 common presentation fails you can easily avoid with the help of a few simple tips and access to the right images.