Long gone are the days when CMOs could settle for showing off some creative genius. For a while now, the best marketers have rolled up their sleeves and put both their IQ and EQ skills into practice.
Newsflash: the world of advertising is changing. Rather than passively consuming, today’s millennials, teenagers, and older generations are actively engaging with content. With nearly all media now being social, there are infinite ways for consumers to engage with a brand. This amped engagement can be a real asset to your company.
Crowdsourcing success doesn’t appear out of the blue. To get the most out of your campaign you need initiative, trust, and a keen eye for detail. Not to mention a bit of crowdsourcing know-how.
There’s no denying that marketing has undergone some dramatic changes in recent years. And with the constant evolution of technology, communications and consumer tastes, it’s not set to slow down anytime soon.
Another month has passed and now it’s finally time to leave the winter behind us and make space for the spring to show off its beautiful colors. The Earth is waking to the sun's gentle touch, and snappy enthusiasts like you are most likely getting excited about capturing emerging new life. We can’t wait to see what our awesome community will contribute with next, but we're sure that it'll be another month filled with stunning photos.
If you're reading this, it's a safe bet that you know that images are not only a nice added touch, but in fact crucial for getting your message across. (If you didn’t know that, now you know.) Great advertising and content marketing require high-quality images as part of the package that wins your audience’s trust. But while there is a full spectrum of different types and styles of content marketing, there are also some trends happening in this world.
Once upon a time, marketing was all about showing off. But now the hard sell has been replaced by the story. Just like in the movies, great modern marketing means telling a captivating story about your brand, your team, and your vision.
Gone are the days of the 9-5 slog. Now your employees are more than mere clock-punchers—they’re vital team members with the autonomy to make their own decisions in business. Or at least they should be.
Crowdsourcing is transforming what it means to cooperate. With millions of potential collaborators at our fingertips, we can now work with the people we’re inspired by on the projects we love. It’s a simple concept, but one that’s making the idea of cooperation more exciting than ever before.
If you're anything like most managers, it probably feels like you've already got your hands full with the people you can actually see in your office. So trying to manage people at the other end of a computer halfway around the world is likely to feel a little daunting.