Introducing Pickit Family™

We're thrilled to announce our latest product release: Pickit Family™. The new module lets organizations implement flexible, multi-brand architecture that simplifies the way asset libraries are accessed, created, and controlled across multiple instances that live under the same Single Sign-On umbrella.

Essentially, it's a DAM inside a DAM – designed for growing brands with larger portfolios, including multiple sub-brands, subsidiaries, or geographical areas. For anyone managing assets across several markets, Pickit Family™ is the ideal control center that will not only save you time, but also give you a clearer overview, better brand consistency, and effortless content distribution. Sounds great, right?

 

Say hello to Pickit Family™!

Pickit Family_Blog

Let's suppose you're working with a House of Brands, Branded House, or any organization with a larger global brand and one or more regional or local brands. You might want to create identical asset collections, document libraries, and templates that are accessible to each sub-account, while also sharing custom logos, brand guidelines, templates, and campaign material to specific countries, regions, or sub-brands within your organization. As a Pickit admin, you can achieve this with a range of easy-to-use features built into the Pickit Family™ module. 

When a sub-account is created, all the modules, integrations, features, and functionality included in your existing Pickit subscription will also be made available to the sub-account. Once the desired organizations' Microsoft accounts are connected to Pickit, you'll find them all listed in the Pickit Family™ dashboard. This is your control panel, where you can manage the different domain settings, create sub-domain image libraries, or distribute collections to all of the connected sub-accounts in the way that suits you best.

 

Here's an example from a global brand with two sub-brands

Global brand has access to the following collections:
    • Car Retail
    • Car Production
    • 3D Printing Services
Sub-brand A has access to the following collections:
    • Car Retail
    • Car Production
Sub-brand B has access to the following collection:
    • 3D Printing Services

 

Here's another example from an organization with several regional markets

Global account has access to the following documents:
    • One-Pager in English, German, and Swedish
    • Customer Deck in English, German, and Swedish
    • Go-to-Market in English, German, and Swedish
Regional sub-account A (Germany) has access to documents:
    • One-Pager in English and German
    • Customer Deck in English and German
    • Go-to-Market in English and German
Regional sub-account B (Sweden) has access to documents:
    • One-Pager in English and Swedish
    • Customer Deck in English and Swedish
    • Go-to-Market in English and Swedish

These are just a couple of examples at the document/collection level, but the same principles can be applied to whole asset libraries, guidelines, and more. The use cases are endless. 

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So, how does it work?

When you sign into the Pickit platform, you'll find Pickit Family™ in the side menu below Image Rights on the home page for Content Administration. When clicking on Pickit Family™, you'll find two buttons at the top of your screen. This is where you can create a new sub-account or connect your existing accounts.

Pickit Family

 

Once you've added or created all the sub-brands you wish to work with, they'll appear in the Pickit Family™ dashboard.

To start working with your desired sub-account, you can either go to the specific sub-brand you've created or to the main Content Administration dashboard.

From the specific Sub-Brand dashboard
Pickit Family_Sub-brand

 

Click on the arrow next to the admin's name in the top left corner of your screen. A pop-up window will display all your linked sub-brands. Click on your desired account to open the dedicated sub-domain dashboard where you can begin to upload all your digital assets.

 

From the main Content Administration dashboard
Pickit Family_Global Dashboard

 

Alternatively, you can also access your created sub-accounts from your Content Administration dashboard. On the right-hand side of your screen, you'll find all your curated collections. Click on the Settings icon of your desired collection and a pop-up window will appear. You'll find Pickit Family™ visible on the window's left menu. When clicking on Pickit Family™, all your created sub-brands will be displayed.

 

A few benefits using Pickit Family™

  • Manage multiple brands under one roof
  • Simplify access across sub-brands and subsidiaries 
  • Tailor localized content for selected regional markets
  • Use libraries as templates for faster setup of future sub-accounts
  • Understand performance and unique needs of each sub-account

We could keep going, but ultimately, this new module provides the best of best worlds: global framework and local implementation.  

 

 

Sound good? For more information, request a 15-minute demo and let one of our product specialists who will help you get started. 

 

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