Communicating well with customers means speaking their language, and that doesn’t just mean investing in a translator. Getting the words right is a good start, but we also need to make sure we’re using the right visual vocabulary and choosing pictures everybody can understand. That’s where localizing comes in.
Nothing ruins the perfect presentation quite like a predictable stock photo. But what’s the alternative? Finding royalty-free photos that fit and still making deadline is no mean feat. Enter crowdsourcing – it enables companies to access to the world’s most creative people, and in turn, images that are sure to stop any audience from snoozing.
It’s said that over the last decade around 85% of the biggest global brands have used crowdsourcing for things like generating ideas and building awareness. At Pickit, we’re also witnessing how crowdsourcing can play its part in producing some pretty impressive brand images. Here’s a few things we’ve noticed, and a some reasons we think jumping on the crowdsourcing bandwagon makes a lot of sense.
If there’s one thing that often gets overlooked during the annual spring clean, it’s the company image bank. Tired, stuffy images and dated duplicates have a way of lurking in the deep dark corners of company servers and digital asset management systems.
Newsflash: the world of advertising is changing. Rather than passively consuming, today’s millennials, teenagers, and older generations are actively engaging with content. With nearly all media now being social, there are infinite ways for consumers to engage with a brand. This amped engagement can be a real asset to your company.
Crowdsourcing success doesn’t appear out of the blue. To get the most out of your campaign you need initiative, trust, and a keen eye for detail. Not to mention a bit of crowdsourcing know-how.
If you're reading this, it's a safe bet that you know that images are not only a nice added touch, but in fact crucial for getting your message across. Great advertising and content marketing require high-quality images as part of the package that wins your audience’s trust. But while there is a full spectrum of different types and styles of content marketing, there are also some trends happening in this world.
Crowdsourcing is transforming what it means to cooperate. With millions of potential collaborators at our fingertips, we can now work with the people we’re inspired by on the projects we love. It’s a simple concept, but one that’s making the idea of cooperation more exciting than ever before.