Well, if you have a company logo and at least one colleague who sometimes need to use it, technically you’re already practicing some form of digital asset management. The question is whether you’re doing it well or not.
If you're anything like most brand and marketing managers, you probably get accused of being a bit of a control freak from time to time. You're constantly encouraging (read: nagging) people to use compliant, branded templates and images, and you might even be guilty of waving that beloved brand manual of yours around at team meetings reminding people to read it regularly and follow the party (company) line at all times.
It’s said that around 35 million PowerPoints are created every single day. My guess is that at least a couple of those are at your organization. The question isn’t whether the presentation as a communication tool is still going strong or whether people are still using PowerPoint. The questions is: Are the decks any good?
Gone are the days of the 9-5 slog. Now your employees are more than mere clock-punchers—they’re vital team members with the autonomy to make their own decisions in business. Or at least they should be.
Brand control. It’s a scary term for a simple concept. Your brand is the face of your company. Mess with it and people might struggle to recognize you. Keep it consistent, and you’ll soon build a positive reputation.
And getting a grip on your company's identity isn’t just beneficial for your customers. Done properly, brand control can save you a lot of time—not to mention stress.
We need to tell you a tale about stories. Why? Well, people have been sharing their stories since the dawn of time. According to research, it's still by far the best method for making a message stick. It probably won’t surprise you to know that our brains are wired to absorb narratives better than bullet lists or long informative texts.
If you're creating presentations all the time, it's easy to get stuck and keep doing the same thing. You know, duplicate an old deck and tweak it instead of starting from scratch. In this post, we give you five new things to try next time you're creating a PowerPoint.
We need to talk about storytelling. Why? Because people have been telling stories since the dawn of time, and according to research, it's still by far the best method there is for making a message stick. It probably won’t surprise you that our brains are wired to absorb narratives better than bullets lists and long informative texts.
So, wherever possible, try to find ways to include stories that illustrate your points. And when you can’t tell a story, you can still use story structure to help make your presentation more compelling. We'll show you how.
You only get one first impression and people will decide whether or not to listen in a matter of seconds. So, instead of wasting your intro on irrelevant background info about yourself or your company, start with a bang.
In this post, we'll show you how.
This blog wasn’t designed with TED Talks and mainstage keynote presentations in mind as much as for ordinary people at the office; everyday presenters who want to pitch better, share ideas more clearly, and to make the most of their work.
In this post, we look at 5 easy rules to help you clean up your slides and create stunning decks that stand out and stick with the audience when you're done.