Have you recently taken the plunge and invested in a brand new DAM system? Or are you in the process of evaluating and weighing up the options? Great! Your life is about to get a whole lot easier. At least in theory.
A digital asset management system is a lot like a filing cabinet. If you stick to a solid organization system, it works like a charm. If you don’t—well, things start to go pear-shaped. So before even setting up your DAM, it’s essential you consider how to structure it and what you want to use it for. Not only will it save you time down the line, but it’ll help others find exactly what they’re looking for too.
Follow these tips and best practices, and you’ll be well on your way to creating a watertight system with a solid file structure.