What is digital asset management?

The business world is now driven by the creation of more and more content. Most businesses rely on digital files to create and publish this content, particularly photos and other images.

However, usually the most common forms of storing and maintaining digital files are unsatisfactory from a business perspective.

Public drives (think Google Drive or iCloud), email attachments, and USB sticks all leave a lot of opportunity for lost files, or lost hours as people hunt unsuccessfully for strange or inaccurate file names.

You’ll also have no real way of checking legal permission for the materials people are using. It can be virtually impossible for a large organization to track all the files their staff are sharing and using, leaving them vulnerable to the threat of legal problems from copyright breaches.     


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So, what’s the answer?

Digital Asset Management (DAM)  is the elegant answer to all the challenges of human error and bad routines that older forms of digital file storage present to businesses. As the world gets flooded with digital content, a DAM system will help you control the flow in and out.   

By expanding on the concept of basic digital storage, DAM does something very clever, but very simple. It changes digital asset storage from being a business product into being a business service, helping businesses work with digital images and files much more effectively.

DAM combines digital archiving and database search with features of project management to make collaboration and project delivery faster and easier.

This means your digital storage is not just a place to keep your digital assets. It provides a service to source and search for files, and better manage both old and new files.

A DAM system like the one included in the Pickit Enterprise service  addresses a practical range of business concerns, such as:

Sourcing enough quality content with fast, easy access to high quality images and photos wherever and whenever you need it.

Strengthening your company branding with better consistency, by making it simple for everyone in your organisation to access quality content. Custom access permissions can control which images people access and use.

  • Creating folders of pre-approved files for people to use.
  • Saving time with a single database to store and search for files. This eliminates the need to jump across platforms or struggle with multiple file formats.
  • Analytics tools give better insights into what content is being used throughout the company.
  • Creating a defined routine to follow for everybody, on how to search, share and use digital images in line with company standards.
  • Managing copyright permissions for your assets. Using files freely without the concern of legal complications.
  • Storing your own photos on customised folders. For example, this means the photos from your event at the Hong Kong office can be shared instantly with the London office.   
  • When collaborating, review and final approval steps are completed on the same system in order to speed up final delivery.
    Managing and tracking the cost of your company’s digital image assets more accurately.

Despite the importance of digital images and files to most businesses, currently very few businesses are taking advantage of the benefits an advanced DAM system offers.

The right DAM platform can help to give your business an edge over your competition, by saving time and helping to deliver better quality images and content more efficiently.

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