Not only is Pickit the perfect place to access premium stock images, but you can even crowdsource your own custom photos. Our platform allows you to post an Image Request to our global community of over 10,000 photographers. They can then go out and capture a bespoke image that’s never been seen before, just for your project. Your picture, your way.
To get the most out of this service, you need to be able to give photographers an effective creative brief in order to harness the essence of your vision. If you’re new to the world of commissioning a photographer, you might be a little unsure of what you should include.
The creative brief does not have to be an essay. It’s just a short summary of the practical and creative elements you want to see in the finished item. It sets out expectations on both sides before you start. If you asked a chef to make a meal just for you, you’d probably give them guidance on important details, like saying you’re vegetarian or have a peanut allergy.
It’s the same with your photographer - let them be creative, but within the framework of your preferences and needs. You’re much more likely to receive something to your taste if you communicate clearly from the beginning.
Of course, you should also include the practical information, such as format, deadline, your industry, desired color scheme and general theme. There’s no perfect formula for getting a stunning image.
However, by including as much detail as possible about what the photo is for, and how you want it to feel, the photographer has a much greater chance of fulfilling your brief and giving you something inspiring that will get people talking.