December 8, 2020 / 

Ioana Marin

How to use images to increase your ROI on expensive content

How to use images to increase your ROI on expensive content2

Any marketer and creative will agree that the world is increasingly turning to visual content in search of the instant impact that only images and videos can provide. This is, of course, a natural consequence of the fact that more people than ever access social media through their mobile devices, turning images and videos into vital assets, as all kind of brands scramble to stand out from the rest of their competitors. This effect, as we all know, will only accelerate with the advent of 5G technology, naturally driving the growth for on the go visual content even further, putting even more pressure on creators to satisfy the need for visual assets. 

At the same time, any marketer will also admit that their net annual spend on images and videos is also steadily on the rise, as organizations across the globe adapt swiftly to the far-reaching and enduring behavioral changes occurring in today's societies.

 

In this blog, we'll focus on ways to increase your ROI from your expensive visual content, and we'll also talk about how a modern subscription model can represent a low investment with a high return.

 

 

Sometimes you need custom content only an agency can provide

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Using a top agency's services for visual content is a great idea, especially if you're part of a large corporation with a generous budget and with plenty of time to allow them to come up with a great bespoke campaign to rebrand, relaunch or reposition your products.

Hiring an agency helps avoid the need to repurpose existing material and as well as streamline your marketing and brand strategy efforts. By unifying branding and marketing, you can guarantee the effectiveness of your future marketing efforts.

However, not everyone has the possibility of always hiring an agency to market your latest release like Coca-Cola, GM and Apple do.

 

Agencies can be expensive, and sometimes you actually don't need them

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So what to do if you're limited in budget or time? Well, why not providing your marketing team with some of the latest and best tools to achieve similar results at a fraction of the cost.

Have you ever used an image provider that offers you the possibility of accessing top images in precisely themed collections that can help inspire the creators in your team to achieve your and their dream goals?

At Pickit, we've been helping all types of companies with their visual asset needs for quite some time, ensuring you and your team gain access to our unique and user-friendly platform, always. Allowing you to access the built-in library with more than 1 million fully-licensed images, conveniently arranged in 50+ themed collections so that you can always find what you're looking for, resulting in a tailor-made and just as important, a 100% worry-free service for your organization.

Our ecosystem is specifically designed to help you transition to a modern workplace, helping you achieve the efficiencies required with a simple and cost-effective solution.

 

Here's how to make the most of it by making it availableupload-button-highlight

Irrespective of whether your assets were created by an agency or by your marketing team, organizations often see poor adoption of new assets, not because they're no good, but because they're hard to access. (Others just need to move on from sucky visuals and hire a better brand agency!) If you're confident your content is good but do not see the usage you expected, try rethinking where you make them available. Often, distribution is the weak link.

With Pickit, you'll always be able to manage who accesses your visuals with an ecosystem that ensures ease of access and security, making it easier than ever for your team to find what they're looking for. We offer a solution that'll help you showcase your image library in a more intuitive and visually compelling way so that your team can quickly browse collections and stay inspired along the way.

 

Often it only gets used for the first project

How to avoid the classic problem of investing in assets that are rarely used after the project or campaign they were initially intended for? Well, with sophisticated analytics, of course.

By storing your assets and precisely tracking their usage, you can ensure your image bank is fully optimized with exactly the right content, avoiding the typical problem of investing in an asset that is used only once, thus ensuring you can maximize your initial investment. 

 

Make sure it's easy to find, reuse and maximize

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At Pickit, we aim to always make it easier for Office users to access everything they need in one place, inside the programs they're already using, helping you to distribute your images, video or audio files and helping your employees stay on brand successfully, even outside of PowerPoint. 

With our solution, you will have the peace of mind of knowing that your investment will be maximized by being able to track its performance every step of the way, thanks to our Insights Dashboard, which provides live data on inserts, image usage, searches and downloads, allowing you to optimize your library and ensuring that everything is easily available, always.

In short, our goal is to lay the foundations so that you achieve the optimal ROI from all your assets with tools specifically designed to meet the unique challenges of today's enduring and ever-changing landscape. 

 

 

Now's the time to take control of your digital assets! If you wish to learn in more detail how Pickit can help you and your organization achieve a better ROI out of your visual assets, why not invest 15 profitable minutes with one of our product specialists, who will be happy to share how Pickit is the perfect tool for you. 

 

Click below and book a demo today!

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