Gone are the days of the 9-5 slog. Now your employees are more than mere clock-punchers—they’re vital team members with the autonomy to make their own decisions in business. Or at least they should be.
Brand control. It’s a scary term for a simple concept. Your brand is the face of your company. Mess with it and people might struggle to recognize you. Keep it consistent, and you’ll soon build a positive reputation.
And getting a grip on your company's identity isn’t just beneficial for your customers. Done properly, brand control can save you a lot of time—not to mention stress.
We live in an age of ongoing innovation and change, and leaders know their companies need to evolve or risk being left behind. All the same, when it's time to collect some innovative ideas from the team, we often hear the same old suggestions and solutions, leaving us with the million dollar question: How do you get the most creativity from your team?
Crowdsourcing success doesn’t appear out of the blue. To get the most out of your campaign you need initiative, trust, and a keen eye for detail. Not to mention a bit of crowdsourcing know-how.
Crowdsourcing is transforming what it means to cooperate. With millions of potential collaborators at our fingertips, we can now work with the people we’re inspired by on the projects we love. It’s a simple concept, but one that’s making the idea of cooperation more exciting than ever before.
Corporate creative. How often have you heard those words in the same sentence? Our guess is hardly ever or never. This is a shame, because not only can creativity and business live in harmony—it’s essential that they do. So what can you do to bring that creative edge back to your brand?
Not so long ago marketers could get by with a PC, a desk, and a good idea. Now things are a bit different. The digital era has brought with it a whole host of new tools, software, and tech. And let’s face it: sorting the wheat from the chaff is a daunting task. But don’t worry, we’ve done the hard work for you. Here’s our round-up of the five tools every CMO should be using in 2017.
There are tons of reasons why businesses would (and should) be jumping aboard the crowdsourcing bandwagon. But while successful campaigns can offer greater creativity, innovation, and publicity for a company, what’s in it for the contributors? And how do I get them invovled?
Brand control. It’s a scary term for a simple concept. Your brand is the face of your company. Mess with it and people might struggle to recognize you. Keep it consistent, and you’ll soon build a positive reputation.
We've all been there. After hours of tidying and sorting, we still can't find what we're looking for a week or two down the line. The same goes for digital assets. Most of us have reorganized our files and folders at some point, vowing to keep things tidy this time around. And most of us have regretted not sticking to our own advice.