Old Pickit Blog

If you're in marketing, you've probably struggled at some point with members of the team who don't understand how important it is to project a common brand identity and design language every step of the way.

If you're not in marketing, you've probably wondered why those creatives get so uptight all the time, just because you like to get creative with your logo proportions and choose your own presentation images every now and then. 

If you belong to the first category, you should probably keep reading. If not, why not forward this to your marketing manager. You'll thank us for it later. 

If you've ever worked in a Marketing department, you've probably been part of plenty of projects that never saw the light of day. Un(der)used design projects, photo shoots and ad campaigns are all part of the territory, and most of us are familiar with endless ideation and brainstorming sessions that never lead to anything. Not to mention that 67-page brand bible that took three months to write but was never read by a single colleague. Except perhaps a reluctant proofreader. 

Is there anything more frustrating than creating a quality marketing piece, only to see it end up buried in a folder somewhere where nobody can use it?

Don't worry, you're not alone. Over the last couple of months we've been approached by many companies experiencing the same thing. Needless to say, we're more than happy to help you iron out these challenges.

Setting up your company's image bank can be a pretty daunting task, and getting people to use thing is often equally difficult. In this post, we decided to do things a little differently and jump on a Microsoft Teams call with Jules, Pickit's VP of Customer Success, to get her three top tips. Watch the video to hear what she normally says to customers using Pickit to create an image library for the first time, or get a quick overview below. 

It goes without saying that COVID-19 has changed the way we work, possibly forever. Remote work is the new norm, and with US companies spending on average $5,000/year per employee on office rental, the current circumstances might just have inspired a permanent change.  

Are you part of a growing company? Are your employees finding themselves in increasingly large departments in need of new workflows and a new set of tools?

One tool worth considering is a Digital Asset Management system–a platform that can be particularly helpful if you're in a complex organization or large corporation by enabling you simplify the way you work and help both your company and employees hit goals and work effectively. 

Well, if you have a company logo and at least one colleague who sometimes need to use it, technically you’re already practicing some form of digital asset management. The question is whether you’re doing it well or not.

Do you feel that with every year your margins are smaller or your targets become harder? Or even that your best efforts no longer have the same results? Don’t worry, you’re part of an ever-growing club of people who feel the same, but there are solutions to be found.

If you're anything like most brand and marketing managers, you probably get accused of being a bit of a control freak from time to time. You're constantly encouraging (read: nagging) people to use compliant, branded templates and images, and you might even be guilty of waving that beloved brand manual of yours around at team meetings reminding people to read it regularly and follow the party (company) line at all times. 

The modern consumer is far more knowledgeable than ever when it comes to selecting from a seemingly endless array of brands, products and services. In such a fiercely competitive environment, brand trust has become an important competitive differentiator.