Online presentations are the new norm now that more people are working from home. For many of us, moving from in-person presentations to online presentations may bring a new set of challenges to overcome.
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Recently, we've talked about the several advantages a stock image subscription model offers companies and individual alike, both in terms of financial savings and convenience, as well as 'staying on the safe side' of legal matters.
In this post, we want to delve a little deeper into greater detail into the ins and outs of image licenses and copyright law, as it can be all too easy to get tangled up in a lengthy and potentially costly legal infringement. Unfortunately for some organizations, they've had to learn all this the hard way.
Have you ever witnessed a crime scene? A brand crime that is.
It's easy to find plenty of examples of bad branding over the years. What's surprising is that some of the most successful brands in the world continue to clumsily get involved in some high profile 'kerfuffle' with surprising frequency–the impact of which can have long-lasting consequences on the products or the entire company and employees.
Unless you've been living under a rock for the last 10 years, my guess is you've gotten rid of your VHS collection in favor of HBO, Hulu, Netflix or Disney+. Or perhaps all four. If so, you're probably saving some serious time and money on your entertainment, not to mention the convenience of being able to stream what you want, when you want it.
How many times have you sat through surprisingly poorly designed PowerPoint presentations from top organizations that were boring, cluttered, and distracting? Yes, that's right, probably way too many. Even though we all loathe a boring presentation, when the time comes to creating one ourselves, can we do it any better than the average PowerPoint user?
Is there anything more frustrating than creating a quality marketing piece, only to see it end up buried in a folder somewhere where nobody can use it?
Don't worry, you're not alone. Over the last couple of months we've been approached by many companies experiencing the same thing. Needless to say, we're more than happy to help you iron out these challenges.
In this day and age, you'd be surprised how many companies still have little or no control over the stock images used by their various employees, failing to coordinate purchasing and consolidate their assets. Others are sceptical about the need to pay for images in the first place. "Easy for companies with big budgets," you say?
"What does body language have to do with a PowerPoint presentation?" you ask. Well, more than you think. In the same way it's always worth putting some thought into the placement of our text and images or the way we design a slide, it's also worth thinking about the placement of other things "outside of the presentation" like our hands and eyes, as well as the way we present ourselves (no pun intended).
The thing is, you're using body language whether you realise it or not. There's no vacuum here, so you may as well be intentional about it. Being aware of and leveraging the way you come across when presenting can be a great way to add that extra layer of clarity, conviction or persuasion we need to win that pitch, secure that raise or get the team on board for the next project.
When you think about diversity in your workplace, what comes to mind? Age, culture, gender, race, socio-economic background? Each of these has an obvious place on the list, but there's far more to being a diverse and inclusive workplace than simply hiring a certain number of people from different ethnic backgrounds, or by creating the perfect male-to-female ratio in every team–although this would certainly be a good start.
As we all know, in a very short space of time, the world has had to fast-track a major transition to remote work, and where possible, many of us have been encouraged to work from the safety of our own homes. And while lockdowns around the world are slowly lifted, it looks like the WFH trend is here to stay one way or another whether we like it or not.
This new way of working has come with many advantages, but also with many new challenges most of us haven't had to face before.