It’s a well-known fact in offices all over the world: nothing sucks the magic out of something faster than a poor Powerpoint Presentation. Throw in a couple of pie charts and a cheesy handshake shot, and suddenly your idea seems less like a creative spark of genius, and more like a corporate snoozefest.
Creativity is the backbone of your professional identity, the core foundation of your brand. But in the hustle and bustle of startup life, it can feel like your ideas struggle to get room to breathe.
But presentations and reports don’t have to spell the death of your creative ideas. Just adapting the way you work in a few small ways can ensure you hit those targets without sacrificing your creativity. Read more about our 7 presentation tips that might help you below.
1. Don’t expect every idea to pan out
Not every idea is a good idea. Just speak to any successful business entrepreneur–they’ll tell you that for every earth-shattering brainwave, there were a dozen more that were destined for the trash can.
But that doesn’t mean you should give up before you’ve even got going? Even if you think an idea isn’t going to work, write it down. Play with it. Read about it. Think hard: Will this be useful to anyone? Is it answering a problem? If I rework it, can I turn it into something great? Remember: Few ideas are born brilliant.
2. Not every idea has to be unique
It might be the word of the moment, but being “disruptive” in the creative space isn’t the be-all and end-all. In fact, some of the best ideas simply offer a new spin on a classic. Think Apple’s entry into the smartphone market with the iPhone.. After all, having the guts to rejig an existing idea is often more impressive than coming up with something completely new.
3. Use tech to share and nurture your ideas
We all know J.K. Rowling’s story, right? You know, the one where she penned the first Harry Potter book on a paper napkin. Well, those days are over. Thanks to the advent of affordable tech, you can record and share your ideas without having to scribble them down on the back of a beer mat first.
4. Be inspired by everything
Inspiration can come from anywhere: a walk in nature, a great blog post, an old photograph. But you shouldn’t just wait for it to find you. Start by looking in the right place–keep up-o-date with industry trends, but also source inspiration from your audience. Whether it’s by reading the blogs they’re into, or listening to the music they enjoy–focusing on what it is that inspires your customers will keep your ideas fresh and focused.
And while you hunt down that inspiration, remember to keep it real. Always bear in mind the end goal: user growth, and user satisfaction. It may seem obvious or boring, but it should be at the heart of your creative process.
5. Make a routine and stick to it
There’s a fine line between nurturing creativity and maintaining productivity, but the truth is that great ideas require time and hard work. You can’t always expect inspiration to hit you in the face; you really have to go looking for it. And that’s why coming up with a routine is so important.
Give yourself (and your team) deadlines, and stick to them. The creative process is a long one, and you need to make time for it. Not only should you schedule time for brainstorming and creating, but also include a review process to ensure your idea gets the rigorous intellectual examination it needs.
6. Get mindful
Creativity can get messy. And creative types are often known for their cluttered minds, and even messier desks. But it doesn’t have to be this way. Studies have suggested that practices like mindfulness, meditation, and yoga–basically anything that declutters the mind–can have a huge impact on our creative output.
Before starting work, try doing a 10-minute meditation or even a quick freewriting session. The practice will help sharpen your focus and boost your creativity.
7. Don’t ignore the metrics
KPIs and creativity don’t always go in hand, but trust us on this one–metrics are an important tool in moving ideas forward. Instigate ways to monitor the success of your ideas, whether it’s by measuring user growth or recording sales revenue. Keeping an eye on the metrics will hone your creativity, ensuring your ideas are always en pointe.