Once upon a time, marketing was all about showing off. But now the hard sell has been replaced by the story. Just like in the movies, great modern marketing means telling a captivating story about your brand, your team, and your vision.
Gone are the days of the 9-5 slog. Now your employees are more than mere clock-punchers—they’re vital team members with the autonomy to make their own decisions in business. Or at least they should be.
If you're anything like most managers, it probably feels like you've already got your hands full with the people you can actually see in your office. So trying to manage people at the other end of a computer halfway around the world is likely to feel a little daunting.
Whether you like it or not, the technological revolution keeps marching on. And if you want to move with it, It’s good to know what’s changed.
First things first: there’s no such thing as the left and right brain. Even though many creatives have a habit of wearing their right-brained status like a badge of honor, it turns out there’s no scientific evidence that these distinctions actually exist. Regardless, thinking in terms of the left and right brain is still a popular way of the divide between our creative and logical sides.
It all used to be so easy. You were working on projects you were passionate about, your freelance business was growing in the right direction, and your creativity was at an all-time high. But then success happened, leaving you with virtually no time to work on the things you really love.
Today, tech startup Pickit–which provides an image service that puts professionally curated content and corporate assets at the fingertips of 1.2 billion Office users–announced an investment from Microsoft Ventures.
Pickit aggregates content from leading image providers and allows users to crowdsource custom images from Pickit’s global photographer community. A unique royalty free images process ensures all content is licensed and free to use.
Corporate creative. How often have you heard those words in the same sentence? Our guess is hardly ever or never. This is a shame, because not only can creativity and business live in harmony—it’s essential that they do. So what can you do to bring that creative edge back to your brand?
Brand guru. Number cruncher. Creative genius. To be a successful chief marketing officer, you’ve got to wear all these hats and more. Why? Because as a CMO, value is everything. And you need to prove you’re providing it, time and time again.