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A blog about saving the world from boring docs and presentations.

Robert Dysell

Robert Dysell

Rob is the new kind of CMO. Powered by unwavering curiosity and creativity, he's constantly chasing insights and challenging conventional practice. He's passionate about helping people work smarter, and has spent the last decade harnessing the latest industry tools to help ad agencies, corporates, and tech startups. He also loves to ride a surfboard, and he’s addicted to Quora.

Recent Posts

August 24, 2017 / Robert Dysell

Pickit Featured at DECODED Premiere in San Francisco

Tonight Pickit's Co-CEO and founder, Mathias Björkholm, hit the red carpet at the Launch Party of Season 2 of the DECODED Show. Held at Z Space in San Francisco, the premiere gave guests a glimpse of upcoming episodes of the popular web series, where Pickit is featured. 

DECODED is an unorthodox show–led by Microsoft Chief Geek John Shewchuk and Executive David Mendlen–that aims to pick the brains of the world’s best software engineers and share developer best practices. 

See the Season 2 trailer here

 

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June 15, 2017 / Robert Dysell

Who would be the world's best CMO?

The world of marketing is notorious for its quirky characters—some easier to work with than others. But whether you think your marketing department is the bee’s knees or a flaming dumpster fire, most of us could take some pointers from the pros. 

We take a look at 10 of the world’s best CMO candidates.

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May 30, 2017 / Robert Dysell

How can CMOs empower employees without losing brand control?

If you're anything like most marketing managers and CMOs, when it comes to brand control, you're probably a bit OCD. You’ve likely got a hefty brand manual, a list of dos and don’ts and a long-held fear of clipart. But don't worry! We’re here to help.

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May 23, 2017 / Robert Dysell

Who would be the world's worst CMO?

The world of marketing is notorious for having some quirky characters—some easier to work with than others. But whether you think your marketing department is the bee’s knees or a flaming dumpster fire, at least you can take heart in the fact that you’re not stuck with one of these people as your Marketing Director.

 

We take a look at 10 of the world's worst CMO candidates.  

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May 12, 2017 / Robert Dysell

Pickit Featured in Virtual Keynote at Microsoft Build 2017

Pickit founder Mathias Björkholm took part in Friday’s Virtual Keynote at Microsoft Build 2017. The segment was hosted by Microsoft's Corporate Vice President and Chief Evangelist, Steve Guggenheimer, along with Technical Fellow and host of the Decoded show John Shewchuk. In the keynote, Pickit was highlighted as a long-term key partner for Microsoft. 

The Swedish startup is on a mission to save the world from boring docs and presentations by making it simpler for everyday Office users to access quality royalty-free images inside the apps they’re already using. The Pickit add-in is currently the most popular app in Office Store worldwide.

 

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May 2, 2017 / Robert Dysell

3 ways Pickit is replacing predictability with authenticity

Imagine your average office stock photo. You’re thinking of smiley office workers, a spreadsheet, and a shiny white desk, aren’t you?

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April 25, 2017 / Robert Dysell

3 strategies for new leadership style in 2017

Long gone are the days when CMOs or other managers could settle for showing off some creative genius. For a while now, the best marketers have rolled up their sleeves and put both their IQ and EQ skills into practice.

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April 11, 2017 / Robert Dysell

Signs your leadership style might be outdated

There’s no denying that marketing has undergone some dramatic changes in recent years. And with the constant evolution of technology, communications and consumer tastes, it’s not set to slow down anytime soon.

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April 4, 2017 / Robert Dysell

Marketing and movies: they’re more similar than you think

Once upon a time, marketing was all about showing off. But now the hard sell has been replaced by the story. Just like in the movies, great modern marketing means telling a captivating story about your brand, your team, and your vision.

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March 28, 2017 / Robert Dysell

Why empowered employees are your brand’s greatest resource

Gone are the days of the 9-5 slog. Now your employees are more than mere clock-punchers—they’re vital team members with the autonomy to make their own decisions in business. Or at least they should be.

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