When stock photos are good, they’re really good. But when they’re bad, they’re bad. Really bad.
Nothing ruins the perfect presentation quite like a predictable stock photo. But what’s the alternative? Finding royalty-free photos that fit and still making deadline is no mean feat. Enter crowdsourcing – it enables companies to access to the world’s most creative people, and in turn, images that are sure to stop any audience from snoozing.
Crowdsourcing success doesn’t appear out of the blue. To get the most out of your campaign you need initiative, trust, and a keen eye for detail. Not to mention a bit of crowdsourcing know-how.
Crowdsourcing is transforming what it means to cooperate. With millions of potential collaborators at our fingertips, we can now work with the people we’re inspired by on the projects we love. It’s a simple concept, but one that’s making the idea of cooperation more exciting than ever before.
There are tons of reasons why businesses would (and should) be jumping aboard the crowdsourcing bandwagon. But while successful campaigns can offer greater creativity, innovation, and publicity for a company, what’s in it for the contributors? And how do I get them invovled?
Brand control. It’s a scary term for a simple concept. Your brand is the face of your company. Mess with it and people might struggle to recognize you. Keep it consistent, and you’ll soon build a positive reputation.
Originally a term coined by cowboys burning initials onto cattle, it goes without saying the term branding has since been subject to some evolution.
Why is it that groundbreaking products with neverending feature lists laden with USPs don't always make the cut? How can a quality company with a killer app and second-to-none service end up taking an early trip to the graveyard while an inferior service becomes the next unicorn to adorn the startup wall of fame? Well, we'd be pretty silly to try to provide one answer to that, but we're pretty sure brand identity often has something to do with it.
It’s a well-known fact in offices all over the world: nothing sucks the magic out of something faster than a poor Powerpoint Presentation. Throw in a couple of pie charts and a cheesy handshake shot, and suddenly your idea seems less like a creative spark of genius, and more like a corporate snoozefest.
We all have to make presentations. Chances are, you also have to help other people make PowerPoint slides too. Usually in order to help prevent them from sending people gently to sleep.