Some teams seem to get all the glory (not mentioning any names, Sales). Sadly, others get little or none.
Say hello to Marketing.
Yes, it can be a thankless task for the marketing team and managers to gain proper recognition for their role. Spending all day supporting the other departments makes tracking performance tricky. And even at the end of the most productive day, it's still hard to see quantifiable results like those of, say, the sales department. But there are still things you can do to make the management sit up and take notice, beyond just generally being a marketing maestro.
From running social campaigns and sourcing content to managing budgets and formulating new strategies, the marketing team is usually made up of multitasking heroes. But it’s not until something goes wrong people sit up and notice.
So how can marketing managers make themselves heard?
Do not fear. We’ve got the answers (spoiler alert: it’s not about putting more hours in at the office).
Your boss is a busy guy or gal. And he or she doesn’t necessarily understand all those marketing buzzwords. So make it simple for everyone by presenting data in a clear, concise way. While it can be harder than other departments to apply numbers to marketing activities, it’s not impossible. Delve in deep and find the data that gives real context. Show them your good work in terms they will understand and do it often.
Goal-orientated progress reports get your point across effectively, while also proving that you’re more than capable of taking on extra responsibility. When it comes to data, go above and beyond. Prove your analytical know-how by uncovering the best stats you can find – not just the standard stuff. Including impactful data like ROI is always a good start.
Nobody likes a complainer. If you’re not happy with how the system works (or doesn’t work), do something about it–don’t shift the blame to someone else. Go out, find a solution and present it with an undefeatable argument.
Whether it’s by using data to plan ahead or taking a few moments to order your thoughts before replying to an email, being proactive is one of the most important ways to prove your worth.
Ever found yourself locked out of a Google doc? Or overwhelmed by a confusing email thread? Then you’ll know that technology doesn’t always make collaboration easier.
That’s why you should be investing in the right tools to make things simpler for everyone. Marketing tools like DAM (Digital Asset Management ) systems make it far easier to share content and ideas. And it’s not all about tech. Just having consistent routines and policies can boost communication, making for a far friendlier office (and a happier boss).
Therefore: pull out the right tools, routines and policies from your sleeves to make sure collaborative efforts are as smooth as possible.
There’s no such thing as being too prepared, even when it comes to keeping bosses happy. To keep that smile on your boss’ face, stay on top of everything important that’s happening.
Keep up to date with the industry, with your products, your services, and those of your competition. Also, keep a calendar of important dates and events for the year–consider it the icing on the cake.
To get noticed, you have to make yourself seen. So if somebody offers you a new project to work on, jump at the opportunity. After all, in the world of marketing, everybody likes a show-off.
Accept new projects and be eager to help other out, but be careful not to spread yourself too thin. Be honest with yourself about how much you can handle, and if you’re feeling overwhelmed, don’t be afraid to outsource work. This way you’ll do your job well and help everyone else do theirs.
Be prepared to grill your management on their specific goals. After all, what’s the point of working hard if you’re shooting in the wrong direction?
Once you’ve figured out what your boss wants, incorporate that into your own objectives (and don’t forget to get your own team up to speed). Then you can do everything you can to achieve their aims. Not only will a set of shared KPIs and metrics keep you on the straight and narrow, but they’ll also make it much easier for your boss to measure your success. Bonus.